

Image B on the right trades on similar techniques, albeit in a slightly different sequence. The good news? The positive tension? The dream doesn’t have to be over! You can still meet Cinderella and it’s as simple as clicking “Continue”. Not only are you sad, but this character is too.
#CRUSH THE INDUSTRY GAME DOWNLOAD#
Nirvana for a game designer is of course having it pre-loaded on the phone so there’s not even a download step required. Having the games freely available in the iTunes and Google Play stores is also vitally important because it means users don’t have to go out of their way to find them. Getting people to download your game is make or break for game designers, so to reduce “Effort” most are free or have free versions – no money on the line means no risk. So what are a few of the techniques game designers are using in make R > E? Free and freely available

In other words, is all the stuff I have to outlay in this decision (time, money, status, effort) less than the payoff I expect? When Effort exceeds Reward, behaviour doesn’t happen.
